The beginner’s guide to online marketing, on Quick Sprout, is a great place to get started.
Okay, that said, what other digital marketing is there? There’s plenty, actually.
First, This is a form of marketing that is entirely offline, but enhanced with electronic devices.
For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.
People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).
Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.
nationwide – Yes, there was a time before color TV).
Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.
What’s the difference between a billboard somewhere in the desert of Arizona and a billboard in New York City’s Times Square?
Why? Because in the desert of Arizona, no one’s competing with you for people’s attention. If you have a billboard at all, you win.
But, in Times Square, attention is probably more valuable than anywhere else in the world.
If you want to be distracted, there’s buses, taxis, promoters shouting and then, of course, the electronic billboards.
Some of them are even interactive, showing live feeds of the people on the square or pictures of customers.
If you have any type of electronic product, any product demo is an important part of your digital marketing strategy.
Okay, the next one’s a good one. If you remember this, you can consider yourself an extremely lucky kid:
This is a demo disc for the original PlayStation and several of these were handed out with other games or sometimes even magazines.
It was the same with PC magazines. Remember when they came with CDs (and later DVDs) and you couldn’t wait to throw them into your disk drive and see what samples were on them?
People still do this. Think of all the wannabe rappers or rockers in your hometown, handing out mix tapes and CDs and now probably USB sticks, to get you to listen to their music.
Alright, time to take a look at the category of digital marketing that’s probably been around the longest.
Since radio did fairly well in transitioning to the internet, it hasn’t taken as big of a hit as TV. And, even old school radio still matters.
Discover more about Digital marketing at https://www.parallelprofits.biz/parallel-profits-review. Now, while profits have shrunk, radio isn’t dead. there are still about $4 billion in profits made each year.